There will be three tracks on each afternoon of the Mission Critical Computing Conference. Each will explore one of the strategies for achieving business transformation through short presentations and discussion. Participants will have the opportunity to discover insights into the strategic potential of technology and exchange ideas with their colleagues.

Track 1: Technology as the Catalyst for Innovation

The Internet has revolutionised how companies interact with their customers. But the revolution is still continuing. Companies are talking of an information utility which will extend into every home. We already have the ability to build intelligence into just about any device. As these technologies create new markets only the swiftest entrants will succeed and prosper. Track 1 will give you a valuable insight into the strategic potential of the latest technological advances in terms of their ability to transform the way we live and work.

Track 2: Technology as a Differentiator

The Internet, call centres, smart cards and customer information systems, to name but a few, are all enabling companies to differentiate themselves from the competition. Track 2 will examine why information is becoming the currency of leadership and how companies can capture and utilise it to acquire, develop and retain customers.

Track 3: Technology as an Enabler of Operational Excellence

For any organisation 'doing the right things' is vitally important but, unless there is an equal focus on 'doing things right', the positive impact will be lost. Track 3 focuses on how technology can be harnessed to accelerate administrative processes, manage and disseminate corporate knowledge, promote operational excellence and drive cost out of the organisation.