On each afternoon of the Mission Critical Computing Conference there will be four tracks. Each will explore one of the strategies for achieving business transformation through short presentations and discussion. Participants will have the opportunity to discover insights into the strategic potential of technology and exchange ideas with their colleagues.

Track 1: Technology as the catalyst for innovation

The Internet has revolutionised how companies interact with their customers. But the revolution is still continuing. Companies are talking of an information utility which will extend into every home. We already have the ability to build intelligence into just about any device. As these technologies create new markets only the swiftest entrants will succeed and prosper. Track 1 will give you a valuable insight into the strategic potential of the latest technological advances in terms of their ability to transform the way we live and work.

Track 2: Technology as a Differentiator

The Internet, call centres, smart cards and customer information systems, to name but a few, are all enabling companies to differentiate themselves from the competition. Track 2 will examine why information is becoming the currency of leadership and how companies can capture and utilise it to acquire, develop and retain customers.

Track 3: Technology as an Enabler of Operational Excellence

For any organisation 'doing the right things' is vitally important but, unless there is an equal focus on 'doing things right', the positive impact will be lost. Track 3 focuses on how technology can be harnessed to accelerate administrative processes, manage and disseminate corporate knowledge, promote operational excellence and drive cost out of the organisation.

Track 4: European Monetary Union (Tuesday 23rd February)

The Euro is the single most important economic change companies have faced for decades. Many factors, such as price transparency, supply chain management, treasury and organisational optimisation, must be considered. This track will give Managing Directors and Financial Directors the opportunity to assess this business critical issue, after just two months of operation, and learn how it can be harnessed for competitive advantage.

Track 4: The Technological Alliance (Wednesday 24th February)

Information technology is already being used to enhance physical and intellectual supply chains. From FMCG to automotive, electronics to retail, companies are tuning their supply chains for competitive edge. But IT can also be used to develop virtual business communities which create additional wealth by integrating transactions (supermarkets offering banking services at the checkout, for example). Track 4 will explore both the opportunities for supply chain optimisation and virtual alliances. In addition to the conference sessions there will be a hospitality suite on the third floor of the Queen Elizabeth II Conference Centre. Here you will be able to meet the sponsors' representatives and discuss how the latest technologies can help you achieve your company's strategic objectives.

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